Forrester Planned Research

Planned research — including dates, titles, authors, and research topics — is subject to change at any time. The list of planned research does not include Quick Takes, which are driven by market events and/or client Inquiries.
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Projected Date  Research Area  Title  Author  Description  Industry  Features  Notify Me
August 2008 MS Marketing Customer Analytics Landscape Suresh Vittal This document will describes the scope, trends and key players in the customer analytics market. Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing Benchmark Your Email Marketing Organization Julie Katz Forrester surveyed marketers to see how their email organizations stack up against our Email Marketing Review. Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing In-House Agency David Graves One way to knock down the traditional vs. digital silos is to control them yourself. While the advertising agency world struggles to reinvent itself as an integrated marketing resource, marketing leaders have to decide how much they need to bring in-house in order to assure success. This report will show data from companies which have created in-house agency capabilities and how well they are satisfied with them. Create a Research Alert   Set up an RSS feed
August 2008 MS eBusiness Channel EMEA Benchmark 2008: Financial Services Bill Doyle Standalone supplement to the page on Financial Services that will appear in this year's US Benchmark document. Create a Research Alert   Set up an RSS feed
August 2008 IT EMEA, IT Services & Outsourcing European Specific SAP Service Providers Stephanie Moore, Euan Davis Although the market is chock full of qualified global SAP service providers, some European companies rely solely on local European-centric players to support their SAP implementation and outsourcing requirements. Since Forrester did not include the pan-European service providers in its recent SAP implementation wave, we have decided to do a market overview in order to help our clients understand this very important market. Client Choice topic Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience Case Study: NCR/Galvanon Improves the Hospital "Boarding" Process Elizabeth Boehm NCR/Galvanon is bringing best practices in travel information and process to the healthcare industry. This report will explore how NCR/Galvanon helps hospitals and clinics use kiosks, Web sites, and mobile devices to make the process of going to the doctor or hospital more streamlined and less daunting. Create a Research Alert   Set up an RSS feed
August 2008 MS Product Strategy EMEA VOIP Forecast 2008 To 2013 Sally Cohen What is the size of the Consumer VOIP market. This will address multiple types of services including VOIM, VOIP, pure-play cable, etc. Create a Research Alert   Set up an RSS feed
August 2008 MS eBusiness Channel EMEA The Customer Journey In Financial Services Benjamin Ensor, Alexander Hesse Where do customers go on their journey. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 MS eBusiness Channel EMEA German eCommerce Forecast Alexander Hesse details to follow Retail Create a Research Alert   Set up an RSS feed
August 2008 MS Product Strategy EMEA Mobile Internet Devices Update Paul Jackson details to follow Media & Entertainment Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy EMEA IT & Business Services Value Chain Pascal Matzke, Daniel Krauss This document is about value chain in IT services market. High-Tech Create a Research Alert   Set up an RSS feed
August 2008 MS Consumer Technographics Technographics® Insight: Social Technographics in Poland Reineke Reitsma This Technographics Insight takes a look at social technographics adoption in Poland Create a Research Alert   Set up an RSS feed
August 2008 MS eBusiness Channel EMEA UK eCommerce Forecast Victoria Bracewell Lewis details to follow Retail market sizing forecast Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience How Consultants Can Help With Customer Experience Transformation Bruce Temkin Building a path towards Experience-Based Differentiation can require a significant overhaul of strategy, skills, and processes. That's why some companies turn to consulting firms for help. We'll look at the how companies can tap into the skills and methodologies of different consulting firms to revamp their customer experience. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy NA The Transformation Of Client Systems - What It Means For Vendor Strategists Frank Gillett Details to come. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Economics Data Overview: Managed Service Market Insights Henry Dewing Review of buyer trends in managed services. As firms look for more than just connectivity or basic desktop/IT support from their managed services providers, vendors must deliver services that buyers value - with Service Level Agreements to back them up. Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing What Invites Email Opens Julie Katz Forrester created an index to understand what prompts consumers to open marketing emails. Create a Research Alert   Set up an RSS feed
August 2008 MS Products & Channels EMEA (retired) Best practices in online European Fulfillment & Delivery Victoria Bracewell Lewis details to follow Retail Forrester Wave™ Create a Research Alert   Set up an RSS feed
August 2008 MS Product Strategy EMEA Virtual Worlds Update Paul Jackson details to follow Media & Entertainment Create a Research Alert   Set up an RSS feed
August 2008 MS Products & Channels Development Standards In Travel Henry Harteveldt This report will reveal findings from a joint survey between Forrester and the OpenTravel Alliance of more than 200 IT professionals about the travel industry's perspective of XML development standards. Travel Create a Research Alert   Set up an RSS feed
August 2008 MS Products & Channels US Online Consumer Adoption Of Health Savings Accounts Carlton Doty Forrester will uncover the latest trends in the Health Savings Account market, including how consumers are managing their accounts, and how satisfied they are with their service. Healthcare & Life Sciences Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience Cross-Channel Review 7.0 Reviewer's Guide Adele Sage An update to the Cross-Channel Review Reviewer's Guide. Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience The Business Case For RIAs In Financial Services Ron Rogowski Case study report on how RIAs can benefit Financial Serivces interactions. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy EMEA The Emerging M&A Software Market Pascal Matzke, Daniel Krauss Market overview of the emerging M&A software market. Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience Best And Worst Of UK Newspapers Site Design, 2008 Marta Baigorri Using our recently updated Web Site Review methodology, Forrester evaluated the Web site customer experience of three major UK newspapers. Create a Research Alert   Set up an RSS feed
August 2008 MS Products & Channels How to Pitch Replatforming Brian Walker Details to follow. Retail Create a Research Alert   Set up an RSS feed
August 2008 MS Products & Channels Introducing Forrester's eBusiness Strategy Framework Carlton Doty This report will be a best practices overview of eBusiness strategy across industries. It will include a diagnostic tool (eBusiness Maturity Model), best practice examples, and a strategic framework for eBusiness professionals. Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience Where To Go For Mobile Site Design Help Vidya Drego This report will highlight the results of a survey done to gather information on design vendors who focus on mobile Web site or application design. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Economics Tech Horizons: The Value In Telecoms Mike Cansfield Understand the changing profile of telecoms operators, and plan for the future Create a Research Alert   Set up an RSS feed
August 2008 IT Infrastructure & Operations The State Of WAN Services Adoption: Europe Phil Sayer Telecom biz data enables enterprises to follow trends, and benchmark themselves against their peers in the same geographies, size brackets and industries. This is a valuable input into sourcing strategies. The report will comment on what the technology adoption trend data means to how enterprises buy telecom, for example by looking at the growth of managed services and the changing patterns of buyer behavior, for example the preference of the largest companies to buy telecom services from system and network integrators, as well as the growing number of companies choosing to buy telecom services from VNOs. Create a Research Alert   Set up an RSS feed
August 2008 IT Infrastructure & Operations Case Study: How One Company Feeds The News Faster James Staten, Mike Gualtieri Case study of one company's Web infrastructure and practices that make it one of the fastest news sites on the Internet. Create a Research Alert   Set up an RSS feed
August 2008 IT Infrastructure & Operations OVF: Virtualization Starts To Standardize James Staten The DMTF has ratified the OVF virtualization standard. What does this mean for I&O professionals and your virtualization strategy? Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management Emergency Communication For CISOs: What To Do When You Declare A Disaster Stephanie Balaouras It's 3 a.m. and you've just declared a disaster at one of your sites. How will you coordinate the efforts and monitor the progress of the response team? How will you notify hundreds, potentially thousands, of employees, partners, and customers? How will you determine their status and provide them with important information and instructions? Hopefully, your disaster recovery plan includes a process for emergency communication. If you have to coordinate a small response team and notify tens of employees, you can probably get by with a manual process that involves a simple call tree. But if you have to contact hundreds or thousands of individuals, you'll need a solution that is policy-based, automated, and reliable. Whether you deploy an in-house or a hosted system, emergency communication is an essential part of your disaster recovery plan, and there are a growing number of vendors who can provide solutions. Create a Research Alert   Set up an RSS feed
August 2008 IT Infrastructure & Operations Why Service Management Should Matter To You Evelyn Hubbert The subject of Service Management or IT Service Management can be found on the agendas of many global and very large organizations across the globe, however, there are still many organizations who still do not fully understand what service management is all about, and what benefits it can deliver to the business. This document will explore what service management is and why organizations should be interested in the subject area. Client Choice topic Create a Research Alert   Set up an RSS feed
August 2008 IT Process & Applications Embedded Systems: Process And Application Approaches Roy Wildeman In recent years, embedded systems software has become an increasing component and source for differentiating innovation in planes, cars, electronics -- even medical devices. At the same time, product software bugs and compatibility failures have resulted in a number of high-visibility recalls and loses in the aerospace, automotive, and consumer electronics industries. As such, engineering executives and their IT counterparts are seeking to understand the right process and application approaches to help them tame the embedded systems challenge and reap the competitive advantage rewards. This report will help by formalizing critical embedded systems processes and analyzing the available packaged applications offering support. Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience Integrating Personas Into The Design Process Vidya Drego This report will look at how companies actually use personas in the design process. Are personas used differently at different stages of design? Can one set of personas be used to make different types of decisions over the course of researching, designing and developing a product? Create a Research Alert   Set up an RSS feed
August 2008 MS Products & Channels Highlights Of The "eBusiness Channel and Product Executives in Financial Services" Forum Bill Doyle Summary of the c-level keynote presentations at the M&S Forum for Financial Services professionals in June 08. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 MS eBusiness Channel EMEA French eCommerce Forecast Lauriane Camus, Victoria Bracewell Lewis details to follow Retail Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing Defining An Enterprise-wide Contact Strategy Dave Frankland This document will address challengs and recommended approches to succesfully develop enterprise-wide contact strategies. Client Choice topic Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Economics Latin America IT Outlook Andrew Bartels Description of Latin American IT market size and growth, with reference to the economic environment Create a Research Alert   Set up an RSS feed
September 2008 IT Leadership Guidance For The Development Of BT Catalogs Alexander Peters, Ph.D. Guiding IT execs through the process, Developing the Catalog architecture, Linking the Catalog to the Portfolio, Working with the ITIL & COBIT standards Create a Research Alert   Set up an RSS feed
September 2008 IT Leadership Quantitiative IT Portfolio Management Alexander Peters, Ph.D. I will discuss some quantitiatve formulas for IT portfolio management, which help IT executives to better aassess proposals for new projects, risk calculations, cost comparisons, TCOs. Create a Research Alert   Set up an RSS feed
September 2008 MS Product Strategy EMEA Horizons: Future Of Wireless Networks Charles Golvin See what the future of wireless networks will look like. Create a Research Alert   Set up an RSS feed
September 2008 IT Enterprise Architecture EA Governance And Enterprise Agility Henry Peyret Details to follow. Create a Research Alert   Set up an RSS feed
September 2008 MS eBusiness Channel EMEA Mastering Web Sales By Focusing On Shoppers Expectations Brad Strothkamp Results of a survey conducted by comScore that looks at the expectations that financial shoppers have on the Web versus other channels. Financial Services Create a Research Alert   Set up an RSS feed
September 2008 Tech Industry Economics Forecast: Driving Business Innovation with Unified Communication: Market Forecast and Vendor Opportunity Henry Dewing Market Forecast and Vendor Opportunity - Long term forecast of the Unified Communications market, identifying market drivers and inhibitors that will influence user demand and spending in this market segment. Create a Research Alert   Set up an RSS feed
September 2008 MS Product Strategy EMEA How Hollywood Goes Digital James McQuivey, Ph.D. While most of the attention in the Internet video space has been focused on TV shows, the $40 billion movie industry is next in line to undergo an Internet transformation. This report will examine the unique business models that are appropriate for feature films and identify where most of the money will flow. The impact of digital on the DVD, including rental and HD formats, will also be identified. Create a Research Alert   Set up an RSS feed
September 2008 MS Consumer Technographics Technographics® Survey Highlight: North American Technographics Retail Online Survey, Q3 2008 Jackie Rousseau-Anderson This highlight deck summarizes the key findings from Forrester's North American Technographics Retail Online Survey, Q3 2008. Retail Create a Research Alert   Set up an RSS feed
September 2008 IT Security & Risk Management Best Practices: IT Control Testing And Remediation Marc Othersen This research will cover best practices for automated and manual testing of IT controls, analysis of testing results, conducting remediation support, and managing remediation workflow. Create a Research Alert   Set up an RSS feed
September 2008 IT Security & Risk Management The Forrester Wave™: Content Security Suites, Q3 2008 Chenxi Wang, Ph.D. This Content Security Suites Wave will consist of three different concentrations: content security, email filtering, and Web filtering. Create a Research Alert   Set up an RSS feed
September 2008 Tech Industry Economics The TEI of Enterprise Web 2.0 - Using To Sell G. Oliver Young The ROI of Web 2.0 for vendors. Create a Research Alert   Set up an RSS feed
September 2008 MS Product Strategy EMEA Consumers and Web3D Paul Jackson As Forrester defines the enxt way of online innovation; Web3D, how will consumers take to this medium, what tasks will work, and which companies will start to grow in importance Consumer Technology Adoption, Media & Entertainment, Retail, Travel, eBusiness/eCommerce Create a Research Alert   Set up an RSS feed
September 2008 Tech Industry Economics Q3 2008 US IT Market Outlook Update Andrew Bartels Current macroeconomic outlook for the US based on Q2 GDP data, current data on Q2 IT purchases, and the implications of these forces on the US IT market in the rest of 2008 and 2009 Create a Research Alert   Set up an RSS feed
September 2008 IT Enterprise Architecture Semantic Capabilities In EA Tools Henry Peyret, Katie Smillie This document will explore semantic capabilities - like ontologies - that are available in EA tools and open source solutions. This is the eighth document in the "Enterprise Architecture Tools Niche Features" series.
This document is part of the Enterprise Architecture Tools Niche Features series. 		Create a Research Alert   Set up an RSS feed
September 2008 Tech Industry Strategy EMEA IT Management Software: Tier 2 (SWOT) Jean-Pierre Garbani, Peter O'Neill A SWOT assessement of Tier 2 vendors in IT management software market.
This document is part of the IT Management Software SWOT series. 		High-Tech Create a Research Alert   Set up an RSS feed
September 2008 MS eBusiness Channel EMEA Online Sales Forecast - Deposit Products Brad Strothkamp A forecast through 2015 of the amount of checking and savings accounts that will be applied for online for both the US and Canada. Financial Services Create a Research Alert   Set up an RSS feed
September 2008 MS eBusiness Channel EMEA US Online Banking Forecast: 2008 To 2013 Emmett Higdon Five-year forecast of online banking and bill pay adoption in Canada. Ranking of adoption by named bank. Financial Services Create a Research Alert   Set up an RSS feed
September 2008 IT Security & Risk Management Implementing A Governance, Risk, And Compliance Platform Chris McClean This document will look at how companies are successfully implementing GRC technologies. Create a Research Alert   Set up an RSS feed
September 2008 Tech Industry Strategy EMEA Vendor Positioning Benchmark: Software Q3, 2008 Stefan Ried, Ph.D. Forrester evaluated 8 software vendors across 15 criteria and three product domains to determine their positioning on the vendor continuum between information technology (IT) and business technology (BT). High-Tech Create a Research Alert   Set up an RSS feed
September 2008 IT Security & Risk Management Data Leak Prevention Market Overview Thomas Raschke Data leak prevention (DLP) is one of the hottest emerging security technologies today, striking at the heart of efforts to protect the organization's information assets. Create a Research Alert   Set up an RSS feed
September 2008 Tech Industry Strategy NA Banking And Insurance Network And Telecom Spending In 2008 Ellen Carney Where's the big telecom and network opportunity in banking and insurance in 2008? This report looks at 2008 IT budget trends and 2007 spending on managed telecom, enterprise mobility applications, unified communications, VoIP, landline, and contact center services in Banking and Insurance. Financial Services Create a Research Alert   Set up an RSS feed
September 2008 IT Process & Applications Store Architecture George Lawrie This report is a short overview of changes in store architecture - how important is process flexibility and a BPM foundation to services retailing. Create a Research Alert   Set up an RSS feed
September 2008 IT App Dev & Program Management Best Practices In Implementing Business Rules Platforms John Rymer, Mike Gualtieri Business rules platforms are a key enabler of build for change because they allow decision logic that is usually embedded deep in application code, to be maintained using rule authoring tools designed for business users. Application development professionals who provide business users with these tools make their applications more dynamic. But business rules projects are not like traditional application development projects because application developers are not implementing an end-user application, rather they are implementing a tool that will enable business users to author new rules and change existing ones. Being successful requires you to take a different approach because you are essentially making your business users partners in the development process. You can purchase a business rules platform such as ILOG JRules, FairIsaac Blaze Advisor, or Pegasystems PEGARules, but success in empowering your business users does not come out of the box. To achieve success in implementing business rules that will empower your business users and avoid insidious pitfalls, follow these four best practices: 1) establish a team that knows business rules; 2) start with the business process to find your rules; 3) design your business object model for business users; and 4) include business users in your development processes. Create a Research Alert   Set up an RSS feed
September 2008 IT App Dev & Program Management Market Overview: Enterprise Data Modeling Noel Yuhanna, Jeffrey Hammond Data modeling tools have long been a mainstay in the toolbox of data analysts, developers, and database analysts alike. Over the past five years, the data modeling market has been well ordered, with a few key vendors, who support a few key databases, with a stable set of modeling notations. Given the rate of change in other areas of IT technology, Forrester has not spent much time looking at how changing conditions in the data modeling space have affected data modeling tools. This report will bring our customers up to date with who the major players are and their insight on how the market is evolving. Create a Research Alert   Set up an RSS feed
September 2008 Tech Industry Strategy NA Insurance IT Spending In 2008 Ellen Carney Sub-prime and credit crunch - what will be the impact on IT spending plans in 2008? This report looks at the investment that the financial services industries will be making in the US, Europe, and APAC. Financial Services Create a Research Alert   Set up an RSS feed
September 2008 MS eBusiness Channel EMEA Benelux eCommerce Forecast Victoria Bracewell Lewis details to follow Retail Create a Research Alert   Set up an RSS feed
September 2008 Tech Industry Strategy EMEA Introducing Forrester's Vendor Innovation Positioning Review Chris Townsend Introducing Forrester's Vendor Innovation Positioning Review High-Tech Create a Research Alert   Set up an RSS feed
September 2008 MS Consumer Technographics The State Of The Internet As An Information Channel In Europe, 2008 Reineke Reitsma This data overview will present market intelligence in every European market on the role that the Internet plays in media and information. Create a Research Alert   Set up an RSS feed
September 2008 Hispanic-American Technology Adoption Study Technographics® Insight: Hispanic Fast Forwards Are A Small But Tech-Hungry Group Tamara Barber This Technographics Insight takes a look at a group of Hispanics that is small but tech-hungry. Create a Research Alert   Set up an RSS feed
September 2008 IT Security & Risk Management CISO Handbook: How To Plan For A Security Breach Khalid Kark Many CISOs have been charged with responding to security breaches, even though some don't know how to plan for a security breach or what to do when responding to one. Create a Research Alert   Set up an RSS feed
September 2008 Asia-Pacific Consumer Technology Adoption Study Technographics® Insight: Media Time Spent In Asia Pacific Dia Ganguly This Technographics Insight takes a look at media time spent in Asia Pacific. Media & Entertainment