Featured Blogs

Blog

Announcing Forrester’s Security & Risk Enterprise Leadership Award

Stephanie Balaouras May 1, 2024
We have opened the call for our annual Security & Risk Enterprise Leadership Award. This award recognizes organizations that have transformed the security, privacy, and risk management functions into capabilities that fuel long-term success. Learn more about the award and how to apply.
Podcast

How Brands Can Steer Clear Of GenAI Backlash

What It Means 1 day ago
As generative AI becomes more pervasive in products and ads, consumers are questioning what they see and, by extension, whether they should trust the brands using it. How should brands navigate these perils? Principal Analyst Audrey Chee-Read shares insights and advice on What It Means.
Blog

Global Accessibility Awareness Day 2024: The Business Case For Accessibility Grows Stronger

Gina Bhawalkar 1 day ago
In 2023, we saw more firms commit to digital accessibility, with emerging regulations bringing a sense of urgency to the work. Here are a few of the highlights from the past year and advice to help firms mature their digital accessibility efforts in 2024.

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.

Blog

Call For Entries: Forrester B2B Summit APAC 2024 Awards

Daryl Wright 2 days ago
APAC B2B marketers: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards and how to apply.
Blog

Crashing Through The Walls Of Your Enterprise, Modern Cars Are Leaving Security Gaps

Paddy Harrington 3 days ago
As organizations implement more security controls on existing applications and devices, attackers are looking for the next target of opportunity. Lax security makes connected vehicles a new vector of potential compromise. Learn more in this preview of a new report.
Blog

B2B Marketers Expect To Do More With More — But It’s Not As Good As It Sounds

Matthew Selheimer 4 days ago
Forrester's latest Marketing Survey shows that marketing executives and operations leaders anticipate budget increases this year. Capitalizing on this opportunity requires overcoming formidable challenges.

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Blog

Purge Network Myopathy With NAV

Heath Mullins 16 hours ago
What is the definition of network analysis and visibility (NAV) and how does it fit into a Zero Trust framework? This post provides Forrester's definition of NAV and explains why visibility is so vital in today's security environment.
Blog

IBM Surrenders SIEM While PANW Tries To Gain Ground On Tech Titans

Allie Mellen 20 hours ago
Find out what Palo Alto Networks' acquisition of IBM’s QRadar business means for the broader security information and event management SIEM market.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

Rethink Your Research Practices To Create Inclusive Experiences

Senem Guler Biyikli 20 hours ago
More than 1 billion people worldwide have disabilities and are underserved by today’s digital products. Global Accessibility Awareness Day (GAAD) reminds us of this and aims to get everyone talking, thinking, and learning about digital access and inclusion.
Blog

Get The Recognition Your Company And IT Organization Deserve With The Forrester Technology Strategy Impact Award

Frederic Giron 1 day ago
With deadlines approaching, learn the benefits of entering a submission to the Forrester Technology Strategy Impact Awards.
Blog

With Selipsky Out, What’s Next For AWS?

Lee Sustar 2 days ago
AWS announced this week that Adam Selipsky will depart as CEO and Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Find out what the implications of this move could be at a critical time for AWS and the broader cloud market overall.
Webinar

Fix Your Hyper-Focus On Revenue That Neglects Customers, Fails Buyers, And Distorts Focus

Learn how to use this transformative framework to shift from revenue-centric to customer-obsessed activity to achieve long-term sustainable growth. 
Blog

Opposites Attract: LogRhythm And Exabeam To Merge

Allie Mellen 2 days ago
LogRhythm and Exabeam announced their intent to merge, representing another big change for the security analytics platform market. Find out what's driving the merger and what the implications could be.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Forrester’s RSAC 2024 Themes, Takeaways, And Observations

Jeff Pollard 2 days ago
More than 41,000 attendees, 600 exhibitors, and 425 sessions. Get some of the key themes and takeaways from the Forrester security & risk analysts who attended RSA Conference (RSAC) 2024.
Blog

How Quickly Should A Sales Rep Be Onboarded?

Peter Ostrow 3 days ago
In many professions, education for a new employee’s role incorporates learning with doing. Educators must undergo a full semester of student teaching, surgeons develop by “watching, teaching, doing,” and aspiring electricians must deliver hundreds of hours as apprentices prior to licensure. Even most MLB stars spend years toiling in the minor leagues perfecting their skills. […]
Blog

Focus On Customer Value To Deliver B2B Customer Growth

Steve Silver 3 days ago
Last week, I presented at my 10th, and final, Forrester B2B Summit North America. I say final not because the event is ending but because I’m retiring from Forrester in June of this year. One of my sessions introduced the Forrester Customer-Led Sales Growth Model, which was a perfect way to summarize my views on […]
Blog

Why Knowledge Isn’t Just Power — It’s a Trap: The KM Antipattern Dilemma

Julie Mohr 3 days ago
Have you ever been part of a team where everyone seemed to guard their knowledge from other teams, like treasure, fearing that sharing might diminish their worth? Or perhaps you’ve witnessed an environment where the pursuit of individual success overshadows common goals? Unfortunately, these scenarios are not unique and are an example of an antipattern […]
Blog

Votre entreprise peut-elle devenir une organisation high-performance IT ?

Ted Schadler 14 May 2024
Pour commencer votre parcours vers le high-performance IT, vous devez évaluer les besoins de votre entreprise, vos styles technologiques actuels et l'état de préparation de votre organisation à l'exécution. Commencez par découvrir les quatre étapes clés de l'évaluation de votre état de préparation à l'informatique de haute performance dans cet article.

Technology Architecture As A Business Growth Driver?

Download our guide to learn how to power your business outcomes this year by aligning your tech strategy and actions with growth and revenue goals.

Podcast

354: Getting Stakeholder Buy-in For Customer Research

The CX Cast 3 days ago
How can you get stakeholders engaged in your CX research program? Forrester analyst Senem Biyikli combines her research expertise with practitioner interviews to offer best practices.
Blog

Beyond Basics: Unleashing The Potential Of Mobile Banking Apps In India

Pushpa Marwal 6 days ago
Mobile banking customers in India are finding that their apps are lagging behind and they might not wait around until the apps catch up. Learn a few of the emerging features that Indian consumers see as table stakes in mobile banking in this preview of a new report.
Blog

GreenOps, FinOps, And The Sustainable Cloud

Dario Maisto 7 days ago
Rising consumer pressure and new regulatory reporting requirements have opened the door to a new approach: GreenOps, or the practice of minimizing a cloud environment’s carbon footprint through the efficient use of cloud resources. Learn more about GreenOps in this post.
Podcast

353: CX4IT

The CX Cast May 9, 2024
Customer experience for IT (CX4IT) is a concept that transforms how IT operates, placing customers at its center. Forrester Principal Analyst Gordon Barnett explains how to build experience-driven IT organizations and why it matters. We discuss how CX pros can inspire, inform, and collaborate with IT leaders to achieve great CX for IT.   Featuring: […]
Blog

Introducing The Forrester Reference IT Capability Map

Charles Betz May 9, 2024
As an IT organization grows, it eventually hits a point where spreadsheets aren't enough to assess its capabilities. This updated IT capability map can help assess your digital and IT organization's capabilities as well as its deficits, gaps, or redundancies.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

A Five-Step Guide To Conducting A Successful Sustainability Materiality Assessment

Aurelie L'Hostis May 9, 2024
Read this blog post to understand the actions that organizations need to take throughout the sustainability materiality assessment process.
Podcast

Breaking Down The EU AI Act

What It Means May 9, 2024
The world’s first binding legislation on AI has arrived, and its impact will extend far beyond Europe’s borders. This week on What It Means, Principal Analyst Enza Iannopollo explains the EU AI Act’s timeline, enforcement, and potential impact on innovation.
Blog

Announcing Forrester’s 2024 Customer-Obsessed Enterprise Award Winner In APAC

Dane Anderson May 8, 2024
IHH Healthcare Singapore wins Forrester’s 2024 APAC Customer-Obsessed Enterprise Award, which recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes.
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